Calorie Counter - Breakfast Cereal. A healthy breakfast can make or break your day. Bran flakes per 1. Calories in 1. 00g of Kellogg's Bran Flakes: Calories. Carbohydrate. 67. Protein. 10. 0g. Fat. Fibre. 15. 0g. Calories in a serving (3. Corn Flakes, Kelloggs. The fifth most popular cereal with visitors and the 1. Calories in 1. 00g of Kellogg's Corn Flakes: Calories. Carbohydrate. 84. Protein. 7. 0g. Fat. Fibre. 3g. Calories in a serving (3. List of calories in a selection of popular breakfast cereal brands. Calories in a serving (30g): 113kcal (and nearly ½ tsp sugar) Corn Flakes, Crunchy Nut, Kelloggs. Glycemic index (GI) and glycemic load (GL) values determined in subjects with normal glucose tolerance: 2008: Food Number and Item: GI 2: Serve: GL 3 (Glucose. ![]() ![]() Here's an easy and very economical way to do it. Porage Oats, Scotts, Quaker. Calories in 1. 00g of Porage Oats. Calories. 35. 6kcal. ![]() Carbohydrate. 60g. Protein. 11g. Fat. Fibre. 9g. Calories in a serving (4. Porage Oats: 1. 42. Porridge Oats, Average. Calories in 1. 00g of Porridge Oats. Calories. 38. 4kcal. Carbohydrate. 67g. Protein. 16. 7g. Fat. Fibre. 9. 8g. Calories in a serving (3. Porridge Oats: 1. Porridge Oats, Oats So Simple, Quaker. Calories in 1. 00g of Oats So Simple Porridge Oats. Calories. 37. 0kcal. Carbohydrate. 58. Protein. 11g. Fat. Fibre. 10. 5g. Calories in a serving (2. Oats So Simple Porridge Oats: 9. Porridge Oats, Scots, Quaker. Top of our member's list of breakfast cereals and 8th with our visitors, porridge has the third lowest calories per 4. Calories in 1. 00g of Porridge Oats: Calories. Carbohydrate. 60. Protein. 11. 0g. Fat. Fibre. 9. 0g. Calories in a serving (4. Rice Krispies, Kelloggs. Calories in 1. 00g of Kellogg's Rice Crispies: Calories. Carbohydrate. 87. Protein. 6. 0g. Fat. Fibre. 1. 0g. Calories in a serving (3. Shredded Wheat, Nestle. With the 3rd highest fibre content, this cereal perhaps doesn't deserve its middle placing with members and 1. Calories in 1. 00g of Shredded Wheat: Calories. Carbohydrate. 68. Protein. 11. 6g. Fat. ![]() Fibre. 11. 6g. Calories in a serving (2 pieces/4. Special K, Kelloggs. Ranking 4th with visitors, Special K contains the second lowest amount of fibre - perhaps why our members placed it at number 1. When we compared the data to that of a year ago, it seems that the calories in a serving have increased while the protein and fibre content are down; food for thought perhaps? Calories in 1. 00g of Kellogg's Special K: Calories. Carbohydrate. 76. Protein. 14. 0g. Fat. Fibre. 2. 5g. Calories in a serving (3. Weetabix. Our members love it at number 2, while visitors didn't even acknowledge it in the top 3. It certainly has the most calories per serving, but these will be from the nuts in it so not a bad souce of dietary fat. Calories in 1. 00g of Granola: Calories. Carbohydrate. 53. Protein. 11. 0g. Fat. Fibre. 7. 0g. Calories in a serving (4. All Bran, Kellogs. Loved by our members at number 4 and loathed by our visitors - it didn't feature in their top 3. Surprisingly, although Crunchy Nut Cornflakes and Cheerios contained 2- 3 tsps of sugar per serving as expected, the supposedly healthy All Bran cereal contained nearly as much - so it really does pay to read the label. Does eating breakfast affect your weight? It's a question we often get asked at WLR, read Dr Muhamad Usman's roundup of the research and recommendations. You can make it easy, and accurate, with WLR. Put us to the test today Try it Free. Take our FREE trial ». ![]() ![]() ![]() ![]() ![]() Breakfast cereal and the breakfast food market. Pop- Tarts. Pop- Tarts began around the same time as iconic cereal brands Apple Jacks, Fruit Loops, and Frosted Mini- Wheats. But it was positioned against those cereals – despite the intentions of Kellogg’s – because Pop Tarts doesn’t require a bath of milk to enjoy. Rather, all one needed was a toaster. When it launched in the 6. Kellogg’s was so protective of its cereal business that it created a set of detailed instructions for store operators telling them that Pop- Tarts could not be placed near the cereal and that they were in no way a substitute for cereal. Times sure have changed. Pop- Tarts do just that now. Pop- tarts as a breakfast option continues to grow. Pop- Tarts have been marketed traditionally towards the youth market while trying to remain appealing to moms. It has utilized taglines like “made for fun” and the current, “crazy good,” while featuring a Pop- Tart swimming in peanut butter to promote the new “Gone Nutty” offerings. While meaningless, Pop- Tarts’ advertising has been relentless. ![]()
Kellogg’s has invested heavily in the Pop- Tarts brand and, although it misses the boat on meaning, it more than makes up for in frequency. Innovation in Pop- Tarts. Kellogg’s has said that one of the reasons Pop- Tarts have remained a success for so long is through innovation such as the “Gone Nutty” offerings in the form of peanut butter and frosted chocolate peanut butter and college- branded Pop- Tarts. Kellogg’s has also “innovated” through cobranding with Sponge. Bob Square. Pants, Hello Kitty, Barbie, and even Hardees with their Pop- Tart ice cream sandwich. You can even order a box of Pop Tarts with your name on it.“Innovation” and advertising frequency, however, are not what has made the Pop- Tarts brand a success. The Pop- Tarts brand has been successful because it has naturally adapted to changing consumer tastes and behaviors. The form of the Pop- Tart allows it to be eaten cold, on the go, toasted, or as a snack. Pop- Tarts Stix was created as an after- school or on- the- go snack. When you look at the reasons Pop- Tarts Stix failed, consumers clearly did not want Kellogg’s telling them how they should eat their Pop- Tarts. It is the versatility of the product that has made it successful, not to mention they taste pretty good. Toaster Strudels. General Mills/Pillsbury introduced the world to the Toaster Strudel in 1. It does about a third of the revenue Pop- Tarts does and its sales have been soft as of late, falling 1% over the last full year. Unlike Pop- Tarts, Toaster Strudels are frozen and, therefore, must be heated. While Kellogg’s was reluctant to position Pop- Tarts against cereals (and it happened anyway), Toaster Strudel embraced being the anti- cereal. It was a wise position because, in truth, any market share would likely come at the expense of cereal, theirs, Kellogg’s or another competitor. Pillsbury made a decision early that, in order to break into the toaster pastries market, it would have to cannibalize some of its parent brand’s share. However, as sales have begun to decline, the consumer shift to “on the go” has accelerated. Toaster Strudel has expanded the Pop- Tart category and has hurt the breakfast cereal market. In an effort to curb attrition, Toaster Strudels recently launched an ad campaign featuring a child clad in lederhosen named Hans. The ad features the tagline, “Get zem going.”Meaningless much like the before mentioned Pop- Tart commercial, sales may pick up for a short period but the campaign does nothing to build brand equity. More importantly, it positions the Toaster Strudel as nothing more than a harder to prepare Pop- Tart. Much like cereal is married to milk, Toaster Strudels are married to the toaster and the trend is moving toward both healthy and portability. Toaster Strudel has neither. Cereal Bars. The category of breakfast bars is made up of a mix of granola bars, energy bars, protein bars and cereal bars. You can place them in two markets – health and for lack of a better term, “not- health.”For example, most people would not look at a Rice- Krispy’s bar and think health. It is, in fact, Rice- Krispy’s cereal congealed with marshmallows. The same can be said about Golden Graham bars and the like. However, Clif Bars have a reputation of being a healthier choice. Where the line is blurred is in a bar like Nutrigrain bars where they are still high in sugars and high- fructose corn syrup but do not reside on the same unhealthy level as the ilk in the Rice Krispy bar category. From a positioning perspective, there are only a couple of basic positions bars occupy: snack/side item or meal replacement. On the snack side, you have the unhealthy Rice Krispy bar, Lucky Charms Treats and the like to the healthier granola bars, Nutrigrain bars, and Nature Valley. Many of the bars are positioning themselves against cereal and breakfast in general. Bars like the Cinnamon Toast Crunch Milk and other cereal bars (Cocoa Puffs and Honey Nut Cheerios also have a version), by their very nature, go against traditional cereal. In effect, they are saying, “When you don’t have time for a bowl of Cocoa Puffs, take it on the go with you.” Even Quaker’s cereal bars are similarly positioned.
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